KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

KDMC Marketing Articles & Thoughts

Marketing resources for business owners. Have a question? Contact Us!

SEO

How Long Does SEO Take To Start Working? A Short Guide

Search Engine Optimization (SEO) is a complex and dynamic field that requires time, effort, and patience. Many businesses and website owners wonder how much time will have to pass before they can will see the results from their investment in an in depth SEO strategy and implementation. The truth is, there is no definitive answer to this question, as the time it takes for SEO to work will vary depending on several factors. That is why we will explore the […]

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Community Marketing

Understanding Multicultural Markets in America: Focus On The Hispanic Community

The United States of America is a melting pot of diverse cultures. People from different backgrounds have migrated to the country, contributing to its unique blend of customs and traditions. However, the country is more like a salad bowl than a true melting pot, with each culture maintaining its uniqueness and individuality. One community that has had a profound impact on the media is the Hispanic community. The growth of Spanish language programming and outreach in radio, television, print, the […]

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Marketing

6 Tips And 5 Strategies That Will Align Your Sales and Marketing Teams

Welcome to a wild ride full of twists and turns on a journey that will end with the harmonious alignment your sales and marketing teams. Sales and marketing teams are two sides of the same coin and must work together to achieve their shared goals. However, aligning these two teams can be challenging. This quest for enlightenment will provide tips and strategies for creating a harmonious relationship between sales and marketing teams, including knowing your target audience, keeping communication open, […]

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Marketing

Does Luck Play a Role In Your Sales Success? New Research Suggests it Does

Luck is often considered an external factor that we cannot control, and sales professionals often attribute success to luck when they cannot pinpoint specific actions that led to positive outcomes. However, recent research suggests that luck in sales is not just a random external factor but can be managed to improve performance and competitiveness. In this article, we will discuss two perspectives on the role of luck in sales, and how understanding luck can impact your sales success. The Role […]

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Content Marketing

7 Unique Statistics that Confirm Content is King in Marketing

Ah, to work in the glamorous, sexy and cocktail-rich world of Madison Avenue, circa Mad Men. Instead, most content creators work in much smaller offices – or even at home – as they scramble to provide the original and information-rich content their subscribers, followers and prospective customers, clients and patients are looking for. Is this all a waste of time? Or, are we still playing in an era when Content is King? Statistics Show Us Content is Still King. Tap Into Your Draper-Esque […]

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Email

How to Reach Out to a Prospect You’ve Been Referred To Via Email

Being provided with a referral, whether it’s from an existing client, an old client, a family member or a friend, is an essential part of earning new business. Similar to finding a job, as the saying goes “It’s not what you know, it’s who you know.” So you’ve been provided with that business referral, but without a formal introduction from your referrer. Now what? This type of referral occurs often for all sorts of reasons. Whether it be limited time […]

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Content Marketing Reviews

8 Helpful Hints for Writing an Online Business Profile

Businesses have a myriad of opportunities to publicize themselves through online directories such as Google Plus, LinkedIn or even Facebook. If you belong to a professional association or group you may also have an opportunity to feature your business in their directory. The best business (or company) profiles contain a concise description of your business that is designed to capture the attention of potential customers. A well-written profile will provide all the necessary information about your business while reflecting your […]

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Content Marketing SEO

74 Clever Fill-in-the-Blank Blog Post Titles

Ever since I began writing on a regular basis many years ago, I often found that the most challenging aspect of crafting my article, report, feature, or blog post was the actual title of the work. For those of you who have sat in front of your keyboard with a finished product only to be staring blankly at your computer screen painstakingly trying to come up with a catchy title that didn’t sound completely lame, you know what I mean. […]

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Content Marketing SEO

The Oxford Comma: To Use or Not to Use? [Infographic]

The “serial comma,” also known as the “Oxford comma,” is a hotly debated grammar tool that has divided the grammar and writing world for years. For those of you who don’t know what the Oxford comma is, it’s an optional comma before the word ‘and’ or ‘or’ at the end of a list. For example, here is a sentence using the Oxford comma: I love going on long walks with my dogs, Kanye West, and Kim Kardashian. And here is that same […]

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Reviews

Who Can You Really Trust? Fake Reviews and Reputation Management

I use Yelp for nearly everything. I use it when deciding where to get my coffee, trying to find the best restaurant close by, even when choosing a new dentist. It gives me directions, tips, hours, pictures… I even take pride in only eating in restaurants that have at least 4 Yelp stars when I’m visiting a new town. Source: www.localresearch.com Only recently have I been skeptical. Type in ‘Negative Yelp Reviews’ in your Google Search Engine and you’ll send […]

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Advertising Marketing

10 Industries That Can Use SMS Marketing To Help Increase Business

Now that the majority of adult consumers carry a smartphone with them nearly 24-hours a day, SMS marketing (aka “text messages”) are a great way to engage your audience, providing them with useful information, special offers, and other opportunities at just the right time. The key is to use SMS power wisely so you see a return on your investment without being annoying or intrusive. Nearly every industry can successfully use SMS marketing to expand their customer service, attract genuine leads, and […]

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Social Media

A Reflection on Hashtags: Do They Help or Hurt?

After New York Times social media editor, Daniel Victor, declared #hashtags as harmful, we had to admit we were left a little…confused. If they are harmful, then why are the integrated into so many social media campaigns, conferences and Twitter chats? Are they truly “a single Niagara droplet screaming for notice as it shoots down the falls”? The Downside of Hashtags Hashtags can be annoying. We’ve all used them, but we also gripe about users who insert far too many (#loveit #saturdaynight #omg […]

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