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KDMC Marketing Articles & Thoughts

Marketing resources for business owners. Have a question? Contact Us!

Social Media

March 28, 2013Team KDMC

A Reflection on Hashtags: Do They Help or Hurt?

After New York Times social media editor, Daniel Victor, declared #hashtags as harmful, we had to admit we were left a little…confused. If they are harmful, then why are the integrated into so many social media campaigns, conferences and Twitter chats? Are they truly “a single Niagara droplet screaming for notice as it shoots down the falls”? The Downside of Hashtags Hashtags can be annoying. We’ve all used them, but we also gripe about users who insert far too many (#loveit #saturdaynight #omg […]

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Community Marketing

February 28, 2013Team KDMC

4 Lessons Digital Marketers Can Learn From Downton Abbey

The third season of Downton Abbey wrapped up on US PBS channels February 17th, and the show was again a smash hit, with the finale pulling in a public television show record 8.2 million viewers. According to Hollywood Reporter, this was a 50 percent improvement from last February’s 5.4 million finale and a jump of 300,000 from January’s season opener. These are all numbers that would cause most marketers to drool in envy but rather than wallow in jealousy, how about if we […]

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