Branding
Rebranding can have many benefits. KDMC has the experience and expertise required to facilitate the careful work that goes into a branding program to ensure it hits the mark and delivers results. Creating and developing brands (or logos) for companies and organizations requires research and extensive exercises with your key stakeholders to identify goals, audience personas and key desired brand attributes.
One CEO credited the rebranding project that we led as a critical element in the company’s success:
“Probably the scariest step for me and for the company was when we decided to rebrand the company. I wasn’t really sure how clients and the industry would react, but we felt like it was important to project the kind of company we had evolved into – which was a leading technology specialist. In hindsight it went great – it couldn’t have gone any better and helped position us for where we are now. ”
