KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

KDMC Marketing Articles & Thoughts

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How to Reach Out to a Prospect You’ve Been Referred To Via Email

Understanding the Relationship Between the Referral and the Referrer Being provided with a referral, whether it’s from an existing client, an old client, a family member or a friend, is an essential part of earning new business. Similar to finding a job, as the saying goes “It’s not what you know, it’s who you know.” So you’ve been provided with that business referral, but without a formal introduction from your referrer. Now what? This type of referral occurs often for […]

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74 Clever Fill-in-the-Blank Blog Post Titles

Ever since I began writing on a regular basis many years ago, I often found that the most challenging aspect of crafting my article, report, feature, or blog post was the actual title of the work. For those of you who have sat in front of your keyboard with a finished product only to be staring blankly at your computer screen painstakingly trying to come up with a catchy title that didn’t sound completely lame, you know what I mean. […]

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A Reflection on Hashtags: Do They Help or Hurt?

After New York Times social media editor, Daniel Victor, declared #hashtags as harmful, we had to admit we were left a little…confused. If they are harmful, then why are the integrated into so many social media campaigns, conferences and Twitter chats? Are they truly “a single Niagara droplet screaming for notice as it shoots down the falls”? The Downside of Hashtags Hashtags can be annoying. We’ve all used them, but we also gripe about users who insert far too many (#loveit #saturdaynight #omg […]

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4 Lessons Digital Marketers Can Learn From Downton Abbey

The third season of Downton Abbey wrapped up on US PBS channels February 17th, and the show was again a smash hit, with the finale pulling in a public television show record 8.2 million viewers. According to Hollywood Reporter, this was a 50 percent improvement from last February’s 5.4 million finale and a jump of 300,000 from January’s season opener. These are all numbers that would cause most marketers to drool in envy but rather than wallow in jealousy, how about if we […]

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