Are you a healthcare provider looking to attract more patients to your practice? For a practice to grow, it’s essential to have a strong online presence to attract and retain patients. However, with so many marketing channels available, it can be overwhelming to know which ones to focus on. Fear not, we are here to guide you through the process of finding the right marketing channels for your practice. Let’s explore the various marketing channels available to healthcare practitioners and […]
KDMC Marketing Articles & Thoughts
Marketing resources for business owners. Have a question? Contact Us!
The Oxford comma(no grimacing yet), also known as the serial comma, is a comma used before the final item in a list of three or more items. For example, in the sentence “I love reading, writing, and dancing,” the Oxford comma is the comma after “writing.” Its use has been a topic of debate among writers, editors, and grammarians for years. Time to take a look at the arguments for and against using the Oxford comma, and offer some guidance […]
In the last 30+ years(Wow! time flies), online reviews are one of the most important sources of information for consumers. Fake reviews have always been a problem. Every time the good guys find a solution to fake reviews the bad guys figure out ways around them. Fake reviews can have a significant impact on businesses, both positive and negative, this is why we will show you how to spot them, and how to protect yourself and your business from them. […]
Marketing in the healthcare industry has evolved significantly over the years. One significant change is the utilization of Search Engine Optimization (SEO) as a key strategy for healthcare providers to attract and retain patients. The primary reason SEO has become important to providers and practitioners is that SEO is exceptionally cost effective, particularly over time. By improving the visibility and ranking of a website in Search Engine Results Pages (SERPs) for specific topics, keywords, and phrases, healthcare providers will see […]
The healthcare industry has undergone a significant transformation in recent years and marketing for healthcare providers is no exception to this evolution. Gone are the days of relying solely on word-of-mouth referrals and traditional advertising channels. In the 21st century, healthcare providers must embrace a range of digital marketing strategies to attract and retain patients. To effectively market healthcare services, providers must take into account the unique needs of the industry, including privacy concerns and the importance of building trust […]