KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

KDMC Marketing Articles & Thoughts

Marketing resources for business owners. Have a question? Contact Us!

Advertising Content Marketing Email Healthcare Marketing SEM SEO Social Media

Healthcare Marketing: Finding the Right Marketing Channels for Your Practice

Are you a healthcare provider looking to attract more patients to your practice? For a practice to grow, it’s essential to have a strong online presence to attract and retain patients. However, with so many marketing channels available, it can be overwhelming to know which ones to focus on. Fear not, we are here to guide you through the process of finding the right marketing channels for your practice. Let’s explore the various marketing channels available to healthcare practitioners and […]

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Content Marketing SEO

The Oxford Comma: To Use or Not to Use?

The Oxford comma(no grimacing yet), also known as the serial comma, is a comma used before the final item in a list of three or more items. For example, in the sentence “I love reading, writing, and dancing,” the Oxford comma is the comma after “writing.” Its use has been a topic of debate among writers, editors, and grammarians for years. Time to take a look at the arguments for and against using the Oxford comma, and offer some guidance […]

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Reviews

Who Can You Really Trust? Fake Reviews and Reputation Management

In the last 30+ years(Wow! time flies), online reviews are one of the most important sources of information for consumers. Fake reviews have always been a problem. Every time the good guys find a solution to fake reviews the bad guys figure out ways around them. Fake reviews can have a significant impact on businesses, both positive and negative, this is why we will show you how to spot them, and how to protect yourself and your business from them. […]

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Healthcare Marketing SEO

Healthcare Marketing: Increase Your Marketing ROI With SEO

Marketing in the healthcare industry has evolved significantly over the years. One significant change is the utilization of Search Engine Optimization (SEO) as a key strategy for healthcare providers to attract and retain patients. The primary reason SEO has become important to providers and practitioners is that SEO is exceptionally cost effective, particularly over time. By improving the visibility and ranking of a website in Search Engine Results Pages (SERPs) for specific topics, keywords, and phrases, healthcare providers will see […]

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Healthcare Marketing

Healthcare Marketing: Digital Strategies for Patient Acquisition

The healthcare industry has undergone a significant transformation in recent years and marketing for healthcare providers is no exception to this evolution. Gone are the days of relying solely on word-of-mouth referrals and traditional advertising channels. In the 21st century, healthcare providers must embrace a range of digital marketing strategies to attract and retain patients. To effectively market healthcare services, providers must take into account the unique needs of the industry, including privacy concerns and the importance of building trust […]

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Reviews SEO

Healthcare Marketing: How SEO Influences Local Reviews

If you manage a local healthcare organization, you know how vital positive online reviews are to the success of your practice. Search engine optimization, known as SEO, greatly affects how your practice appears in search results, thereby impacting the decisions of potential patients. One of the most popular sites for local reviews is Google My Business. The site works by factoring in the number of times people mention your practice online and translates that into higher search results and better […]

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Community

Washington Kids in Transition

We are always excited to work with the great folks at Washington Kids in Transition. Most recently we had the opportunity to turn their website design into reality. We worked with the team to take the design from PDF to Live including integrating their donation button with their banking. Head on over to their website to see the great work they do and get involved with Washington Kids in Transition

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Marketing Websites

Is Your Website Truly Accessible? Find Out With Our 5-Point ADA-Compliant Checklist

When you think about website accessibility, your first thoughts may spark with images of your prospects and customers engaging with you via mobile devices. “Ha!,” you chuckle, “you’ve made sure your website and social media platforms were mobily accessible years ago…” But in this case, we’re not talking about mobile accessibility; we’re talking about the Americans with Disabilities Act (ADA) version as it applies to website and online marketing. Your Website is Considered a Public Accommodation The ADA was created […]

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Social Media

Reconsidering Facebook: How To Pick a Social Media Platform for Advertising

With a global pandemic winding down, the Black Lives Matter movement still in focus, and LGBTQ+ hate speech increasing across social platforms your company should take the opportunity to take a painfully honest look at where your advertising dollars are spent, and who/what benefits from receiving them. After multiple advertising boycotts against Facebook it is probably time for your business or company think about what it stands for. Major brands – and we mean major – pulled or significantly cut advertising […]

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