If you manage a local healthcare organization, you know how vital positive online reviews are to the success of your practice. Search engine optimization, known as SEO, greatly affects how your practice appears in search results, thereby impacting the decisions of potential patients. One of the most popular sites for local reviews is Google My Business. The site works by factoring in the number of times people mention your practice online and translates that into higher search results. Why Reviews […]
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Marketing resources for business owners. Have a question? Contact Us!
We are always excited to work with the great folks at Washington Kids in Transition. Most recently we had the opportunity to turn their website design into reality. We worked with the team to take the design from PDF to Live including integrating their donation button with their banking. Head on over to their website to see the great work they do and get involved with Washington Kids in Transition
When you think about website accessibility, your first thoughts may spark with images of your prospects and customers engaging with you via mobile devices. “Ha!,” you chuckle, “you’ve made sure your website and social media platforms were mobily accessible years ago…” But in this case, we’re not talking about mobile accessibility; we’re talking about the Americans with Disabilities Act (ADA) version as it applies to website and online marketing. Your Website is Considered a Public Accommodation The ADA was created […]
With a global pandemic upon us, and in the midst of the most powerful wave yet of the Black Lives Matter movement, there has never been a greater opportunity to take a painfully honest look at where your advertising dollars are spent, and who/what benefits from receiving them. The current advertising boycott against Facebook is a prime example of this. Major brands – and we mean major – have pulled or significantly cut advertising spending from Facebook – and the fallout […]
If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress that landing pages are vitally important to lead conversion.
With the rise of virtual events as a result of COVID-19, here is a checklist of all the different types of engagement opportunities you have to promote your in-person event online.
Respect, rights and repression. These are three things I never have had to worry about growing up as a white male in the USA. Even though I grew up in the Bay Area and learned early about gay rights and the challenges and problems the LGBTQ community faced – I never really completely processed the issues. Or really humanized how awful this community has been traditionally treated in our country. My eyes were opened more when I had friends who […]
Gift Card sales are a great way to generate cash and stay top-of-mind for your customers.
Here, at KDMC, we are closely monitoring the evolving situation related to the Coronavirus (now referred to as COVID-19) for any risks that would put the safety and well-being of our clients, their patients and customers, or our organization in jeopardy. As always, our goal is to continue to help our clients grow their business and connect with their customers online. To ensure our community is aware and comfortable with our level of support and service during this time, we […]
Benefits of using Videos as your Marketing Strategy
2020 is quickly approaching and with it will bring a new presidential election as well as the strong potential of a recession (according to many economists). Forward thinking businesses realize that this means implementing a strong digital marketing strategy and program has never been more important. But the question is, with so many different digital marketing tactics and tools to choose from, which is best for you in the new decade? Well, let’s take a look at some statistics before […]
You want your patients writing positive reviews, you’ve exceeded your their expectations. You’ve provided the highest quality care and experience for them and their family most likely. Your practice and team has made them feel special, cared for, and listened to. You and your team is always going above and beyond serving their healthcare needs. But when you talk to them, they’re full of praise but they still won’t take the few minutes to leave a review of your practice. So […]