Are you a healthcare provider looking to attract more patients to your practice? For a practice to grow, it’s essential to have a strong online presence to attract and retain patients. However, with so many marketing channels available, it can be overwhelming to know which ones to focus on. Fear not, we are here to guide you through the process of finding the right marketing channels for your practice. Let’s explore the various marketing channels available to healthcare practitioners and […]
Social Media is the best way to reach large audiences and spread your brand awareness. Learn how to utilize it and more.
With a global pandemic winding down, the Black Lives Matter movement still in focus, and LGBTQ+ hate speech increasing across social platforms your company should take the opportunity to take a painfully honest look at where your advertising dollars are spent, and who/what benefits from receiving them. After multiple advertising boycotts against Facebook it is probably time for your business or company think about what it stands for. Major brands – and we mean major – pulled or significantly cut advertising […]
Social media has become an essential tool for people to access information, share experiences, and connect with others. For parents and pregnant women, social media has become a platform to access health-related information and support related to parenting and children’s health. However, social media can also be a source of misinformation, which may be harmful when people use this information to make health-related decisions for themselves and their families. To understand social media use patterns among parents and women of […]
Many health care practices now understand the value of social media. They may have their own Facebook pages but Instagram also enables healthcare providers the opportunity to instantly â€“ and at times better â€“ connect with their target audience, as well as attract new patients.
After New York Times social media editor, Daniel Victor, declared #hashtags as harmful, we had to admit we were left a little…confused. If they are harmful, then why are the integrated into so many social media campaigns, conferences and Twitter chats? Are they truly “a single Niagara droplet screaming for notice as it shoots down the falls”? The Downside of Hashtags Hashtags can be annoying. We’ve all used them, but we also gripe about users who insert far too many (#loveit #saturdaynight #omg […]