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KDMC

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Marketing

Marketing is the only way to get your brand out there, so why not partner with experts? Read all the latest on Marketing here.

Marketing Social Media

March 28, 2023Sean Johnson

Where Do Moms Hang Out On Social Media? Facebook… Why? Healthcare Information

Social media has become an essential tool for people to access information, share experiences, and connect with others. For parents and pregnant women, social media has become a platform to access health-related information and support related to parenting and children’s health. However, social media can also be a source of misinformation, which may be harmful when people use this information to make health-related decisions for themselves and their families. To understand social media use patterns among parents and women of […]

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Marketing Websites

September 9, 2020Team KDMC

Is Your Website Truly Accessible? Find Out With Our 5-Point ADA-Compliant Checklist

When you think about website accessibility, your first thoughts may spark with images of your prospects and customers engaging with you via mobile devices. “Ha!,” you chuckle, “you’ve made sure your website and social media platforms were mobily accessible years ago…” But in this case, we’re not talking about mobile accessibility; we’re talking about the Americans with Disabilities Act (ADA) version as it applies to website and online marketing. Your Website is Considered a Public Accommodation The ADA was created […]

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Marketing Websites

August 3, 2020Team KDMC

What is a Landing Page and Why is it Important?

If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress that landing pages are vitally important to lead conversion.

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Marketing

July 6, 2020Team KDMC

Moving Your In-Person Event Online

With the rise of virtual events as a result of COVID-19, here is a checklist of all the different types of engagement opportunities you have to promote your in-person event online.

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Marketing

June 20, 2019Team KDMC

Igniting Your Marketing Campaigns With Video

Use Video in Your Marketing Campaigns

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Community Marketing Reviews

January 9, 2018Team KDMC

Online Outrage Pours After Tacoma-based Dystopian State Brewing Company Makes Costly Social Media Misstep

Tacoma Brewing Company owners made the mistake of attacking Facebook user who criticized the business and are paying the price online

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Community Marketing

March 18, 2017Team KDMC

Understanding Multicultural Markets in America: Focus On The Hispanic Community

The United States of America is a melting pot of diverse cultures. People from different backgrounds have migrated to the country, contributing to its unique blend of customs and traditions. However, the country is more like a salad bowl than a true melting pot, with each culture maintaining its uniqueness and individuality. One community that has had a profound impact on the media is the Hispanic community. The growth of Spanish language programming and outreach in radio, television, print, the […]

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Align Your Sales And Marketing Teams

Marketing

May 27, 2015Sean Johnson

6 Tips And 5 Strategies That Will Align Your Sales and Marketing Teams

Welcome to a wild ride full of twists and turns on a journey that will end with the harmonious alignment your sales and marketing teams. Sales and marketing teams are two sides of the same coin and must work together to achieve their shared goals. However, aligning these two teams can be challenging. This quest for enlightenment will provide tips and strategies for creating a harmonious relationship between sales and marketing teams, including knowing your target audience, keeping communication open, […]

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Green Four Leaf Clover KDMc

Marketing

May 6, 2015Team KDMC

Does Luck Play a Role In Your Sales Success? New Research Suggests it Does

Luck is often considered an external factor that we cannot control, and sales professionals often attribute success to luck when they cannot pinpoint specific actions that led to positive outcomes. However, recent research suggests that luck in sales is not just a random external factor but can be managed to improve performance and competitiveness. In this article, we will discuss two perspectives on the role of luck in sales, and how understanding luck can impact your sales success. The Role […]

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Advertising Marketing

November 14, 2013Team KDMC

10 Industries That Can Use SMS Marketing To Help Increase Business

Now that the majority of adult consumers carry a smartphone with them nearly 24-hours a day, SMS marketing (aka “text messages”) are a great way to engage your audience, providing them with useful information, special offers, and other opportunities at just the right time. The key is to use SMS power wisely so you see a return on your investment without being annoying or intrusive. Nearly every industry can successfully use SMS marketing to expand their customer service, attract genuine leads, and […]

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Community Marketing

February 28, 2013Team KDMC

4 Lessons Digital Marketers Can Learn From Downton Abbey

The third season of Downton Abbey wrapped up on US PBS channels February 17th, and the show was again a smash hit, with the finale pulling in a public television show record 8.2 million viewers. According to Hollywood Reporter, this was a 50 percent improvement from last February’s 5.4 million finale and a jump of 300,000 from January’s season opener. These are all numbers that would cause most marketers to drool in envy but rather than wallow in jealousy, how about if we […]

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