Online Outrage Pours After Tacoma-based Dystopian State Brewing Company Makes Costly Social Media Misstep
Tacoma Brewing Company owners made the mistake of attacking Facebook user who criticized the business and are paying the price online
Marketing
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Understanding Multicultural Markets in America: Focus On The Hispanic Community
The United States of America is a melting pot of diverse cultures. People from different backgrounds have migrated to the country, contributing to its unique blend of customs and traditions. However, the country is more like a salad bowl than a true melting pot, with each culture maintaining its uniqueness and individuality. One community that has had a profound impact on the media is the Hispanic community. The growth of Spanish language programming and outreach in radio, television, print, the […]
10 Industries That Can Use SMS Marketing To Help Increase Business
Most adult consumers carry a smartphone with them nearly 24-hours a day, SMS marketing (aka “text messages”) are a great way to engage your audience, providing them with useful information, special offers, and other opportunities at just the right time. The key is to use SMS power wisely so you see a return on your investment without being annoying or intrusive. Nearly every industry can successfully use SMS marketing to expand their customer service, attract genuine leads, and build their brand. To […]
6 Tips And 5 Strategies That Will Align Your Sales and Marketing Teams
Welcome to a wild ride full of twists and turns on a journey that will end with the harmonious alignment of your sales and marketing teams. The two teams reside on the same side of the same coin and must work together to achieve their shared goals. However, aligning these two teams can be challenging. On this quest for enlightenment we will provide tips and strategies for creating a harmonious relationship between sales and marketing, including congruence as to how […]
Does Luck Play a Role In Your Sales Success? New Research Suggests it Does
Luck is often considered an external factor that we cannot control, and sales professionals often attribute success to luck when they cannot pinpoint specific actions that led to positive outcomes. However, recent research suggests that luck in sales is not just a random external factor but can be managed to improve performance and competitiveness. In this article, we will discuss two perspectives on the role of luck in sales, and how understanding luck can impact your sales success. The Role […]
