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KDMC

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Healthcare Marketing

Content Marketing Healthcare Marketing SEO

April 22, 2025David Kaufer

What Is Generative Engine Optimization (GEO)? The AI-Powered SEO Shift Healthcare Practices Can’t Ignore

Want your practice to be part of how future patients discover and trust healthcare providers? GEO is a powerful strategy you can’t afford to overlook.

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Fractional CMO Healthcare Marketing

January 18, 2024David Kaufer

Why Hiring a Fractional Chief Marketing Officer in Healthcare is a Smart Business Move

While many organizations understand the importance of effective marketing, not all can afford the cost of a full-time Chief Marketing Officer (CMO). This is where the concept of a fractional CMO comes into play.

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Healthcare Marketing Channels KDMC

Advertising Content Marketing Email Healthcare Marketing SEM SEO Social Media

April 28, 2023David Kaufer

Healthcare Marketing: Finding the Right Marketing Channels for Your Practice

Are you a healthcare provider looking to attract more patients to your practice? For a practice to grow, it’s essential to have a strong online presence to attract and retain patients. However, with so many marketing channels available, it can be overwhelming to know which ones to focus on. Fear not, we are here to guide you through the process of finding the right marketing channels for your practice. Let’s explore the various marketing channels available to healthcare practitioners and […]

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Healthcare SEO from KDMC

Healthcare Marketing SEO

March 22, 2023David Kaufer

Healthcare Marketing: Increase Your Marketing ROI With SEO

Marketing in the healthcare industry has evolved significantly over the years. One significant change is the utilization of Search Engine Optimization (SEO) as a key strategy for healthcare providers to attract and retain patients. The primary reason SEO has become important to providers and practitioners is that SEO is exceptionally cost effective, particularly over time. By improving the visibility and ranking of a website in Search Engine Results Pages (SERPs) for specific topics, keywords, and phrases, healthcare providers will see […]

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Patient Acquisition at KDMC

Healthcare Marketing

March 15, 2023David Kaufer

Healthcare Marketing: Digital Strategies for Patient Acquisition

The healthcare industry has undergone a significant transformation in recent years and marketing for healthcare providers is no exception to this evolution. Gone are the days of relying solely on word-of-mouth referrals and traditional advertising channels. In the 21st century, healthcare providers must embrace a range of digital marketing strategies to attract and retain patients. To effectively market healthcare services, providers must take into account the unique needs of the industry, including privacy concerns and the importance of building trust […]

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