Online Outrage Pours After Tacoma-based Dystopian State Brewing Company Makes Costly Social Media Misstep
Tacoma Brewing Company owners made the mistake of attacking Facebook user who criticized the business and are paying the price online
10 Industries That Can Use SMS Marketing To Help Increase Business
Most adult consumers carry a smartphone with them nearly 24-hours a day, SMS marketing (aka “text messages”) are a great way to engage your audience, providing them with useful information, special offers, and other opportunities at just the right time. The key is to use SMS power wisely so you see a return on your investment without being annoying or intrusive. Nearly every industry can successfully use SMS marketing to expand their customer service, attract genuine leads, and build their brand. To […]
Does Luck Play a Role In Your Sales Success? New Research Suggests it Does
Luck is often considered an external factor that we cannot control, and sales professionals often attribute success to luck when they cannot pinpoint specific actions that led to positive outcomes. However, recent research suggests that luck in sales is not just a random external factor but can be managed to improve performance and competitiveness. In this article, we will discuss two perspectives on the role of luck in sales, and how understanding luck can impact your sales success. The Role […]
A Reflection on Hashtags: Do They Help or Hurt?
After New York Times social media editor, Daniel Victor, declared #hashtags as harmful, we had to admit we were left a little…confused. If they are harmful, then why are the integrated into so many social media campaigns, conferences and Twitter chats? Are they truly “a single Niagara droplet screaming for notice as it shoots down the falls”? The Downside of Hashtags Hashtags can be annoying. We’ve all used them, but we also gripe about users who insert far too many (#loveit #saturdaynight #omg […]
4 Lessons Digital Marketers Can Learn From Downton Abbey
The third season of Downton Abbey wrapped up on US PBS channels February 17th, and the show was again a smash hit, with the finale pulling in a public television show record 8.2 million viewers. According to Hollywood Reporter, this was a 50 percent improvement from last February’s 5.4 million finale and a jump of 300,000 from January’s season opener. These are all numbers that would cause most marketers to drool in envy but rather than wallow in jealousy, how about if we […]
