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KDMC

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Jane Pruitt

Marketing Websites

September 9, 2020Jane Pruitt

Is Your Website Truly Accessible? Find Out With Our 5-Point ADA-Compliant Checklist

When you think about website accessibility, your first thoughts may spark with images of your prospects and customers engaging with you via mobile devices. “Ha!,” you chuckle, “you’ve made sure your website and social media platforms were mobily accessible years ago…” But in this case, we’re not talking about mobile accessibility; we’re talking about the Americans with Disabilities Act (ADA) version as it applies to website and online marketing. Your Website is Considered a Public Accommodation The ADA was created […]

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Marketing Social Media

March 28, 2019Jane Pruitt

Where Do Moms Hang Out On Social Media? Facebook… Why? Healthcare Information

Social media has become an essential tool for people to access information, share experiences, and connect with others. For parents and pregnant women, social media has become a platform to access health-related information and support related to parenting and children’s health. However, social media can also be a source of misinformation, which may be harmful when people use this information to make health-related decisions for themselves and their families. To understand social media use patterns among parents and women of […]

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Community Marketing

March 18, 2017Jane Pruitt

Understanding Multicultural Markets in America: Focus On The Hispanic Community

The United States of America is a melting pot of diverse cultures. People from different backgrounds have migrated to the country, contributing to its unique blend of customs and traditions. However, the country is more like a salad bowl than a true melting pot, with each culture maintaining its uniqueness and individuality. One community that has had a profound impact on the media is the Hispanic community. The growth of Spanish language programming and outreach in radio, television, print, the […]

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Online Business Profile

Content Marketing Reviews

July 25, 2016Jane Pruitt

8 Helpful Hints for Writing an Online Business Profile

Businesses have a myriad of opportunities to publicize themselves through online directories such as Google My Business, LinkedIn, and Facebook.  If you belong to a professional association or group you may also have an opportunity to feature your business in their directory. The best business (or company) profiles contain a concise description of your business that is designed to capture the attention of potential customers. A well-written profile will provide all the necessary information about your business while reflecting your […]

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