Our website has undergone multiple renditions over the last 23 years. Kaufer DMC spent the extra effort researching the needs of our specialized medical practice and suggested innovative approaches to improve our website. Not only do we have our best looking website ever, but the functionality increased the efficiency of our staff and the ease of use for our patients. Kaufer DMC did all of this at a significantly lower cost than we have seen in the past. We recommend them with the highest level of enthusiasm.
About Northern California Fertility Medical Center and their work with KDMC
Northern California Fertility Medical Center (NCFMC) was established in 1992 and is staffed by five board certified reproductive endocrinology specialists, as well as an experienced team of embryologists, nurses, medical assistants and administrative personnel.
KDMC runs a proactive digital marketing program for NCFMC that includes Google Ads, content creation, social media and online review management with the goal to increase the number of patients in the local area. To maximize exposure on search engines and increase local bookings, a strategic online ad strategy was utilized. Paid search campaigns were built utilizing location extensions to show ads in the local map pack. Location based keywords were also heavily targeted & ad copy was crafted to include the city in the headline; this technique has been shown to increase the click through rate of local users, as it resonates well with someone look for a local service. We also were strategic with location targeting because when it comes to local, the closer a user is that is making a relevant search, the higher likelihood that they will click on the ad & connect.
KDMC's Work with Northern California Fertility Medical Center
