Understanding Multicultural Markets in America: Focus On The Hispanic Community
The United States of America is a melting pot of diverse cultures. People from different backgrounds have migrated to the country, contributing to its unique blend of customs and traditions. However, the country is more like a salad bowl than a true melting pot, with each culture maintaining its uniqueness and individuality. One community that has had a profound impact on the media is the Hispanic community. The growth of Spanish language programming and outreach in radio, television, print, the […]
