FIND YOUR WAY THROUGH

The Marketing Landscape

WITH KDMC

When it comes to making a name for your business, the digital world can be full of pitfalls that trip you up, damage your reputation, or simply waste time and money. You need a trusted partner with the expertise to safely guide you to the opportunities that will successfully maximize your marketing investment.

Follow the KDMC team as we journey through the marketing landscape and help you discover the possibilities.

Grab your compass and let’s go!

Digital Realm

Our journey begins in the Digital Realm, where you can find most everyone these days, whether for web browsing, social media, shopping, working or binging on entertainment and streaming services. Practically everything we do, and everything your potential customers do, is connected here. Everyone knows that content is KING, so enjoy a few minutes visiting the castle before we venture on to Content City.

Content City

If you could invest in only one marketing tactic, we’d suggest content marketing! When done correctly, companies that produce consistent content (such as blog posts or videos) often see a huge jump in traffic. You’re providing useful and relevant information to those who flock to Google and other search engines looking for answers to their questions. But good content creation doesn’t happen overnight. It requires careful thought and analysis based on your industry, customers and trends.

Need help navigating the way?

Website Watchtower

Speaking of content, our next destination is your content home base, the Website Watchtower. No longer just a fancy online brochure, websites need to have fresh content to tell your story and give visitors what they are looking for, quickly! From this perch high above the Digital Realm, we bring together all the critical elements of security, mobile optimization, SEO friendliness and ADA-compliancy into websites that look spectacular and function well for your audiences.

SEO Shores

Wading into the SEO Shores, you learn that SEO services are required to ensure that your website has the best possible chance of ranking highly in search engines for your core keywords. KDMC Healthcare Marketing SEO services help you gain more traffic and ultimately, more conversions.

Social Media Sea

The Social Media Sea can be treacherous. Despite their many similarities, social media channels can differ widely from one another. Many campaigns are heavily focused on Facebook, with its billions of users – making it the most popular social network. But there are several other important social networks to consider, from Pinterest and Instagram to LinkedIn, and TikTok, depending on your demographic. KDMC Healthcare Marketing helps you develop the right strategy for the right social media platform. 

SS Reputation Management

Hop aboard the SS Reputation Management and see how important it is to maintain your online reputation (especially for healthcare practices). Out here, credibility is vital to success; this is how to ensure that patients (and potential patients) trust the practice. If a negative review spreads quickly, it can negatively impact your firm more than a positive one. The monitoring of patient responses and the development of a branding strategy are key pieces to help create a useful and effective reputation management program.

Branding Beach

Ahh…. Branding Beach. Where the brands we build don’t just exist; we sun-splash and breathe life into them. We have your branding covered, from content on social media platforms to color palettes on your website. Not only do we build your brand, but we also give it a soul.

Lead Generation Lake

Your journey often leads to Lead Generation Lake. Here we generate leads for your healthcare practice using full-service digital marketing. Search engine optimization, pay-per-click ads, social media, and more are all part of these services. These features help your practice become more visible online, resulting in more leads over time.

Google Wonderland

Google Wonderland is a wild and interesting place! SEO receives a lot of attention (and rightly so), but it’s not the only game in town. With Google advertising, you can have your website right at the top of the SERPs (Search Engine Results Page). The Google Adwords program is well worth considering if your website isn’t getting enough traffic and you’re looking for a fairly quick and easy solution (and are willing to pay for it). Along with Google’s search engine result pages, you can also buy ads on Google’s other properties, such as Gmail and YouTube, as well as all 2 million websites and 650,000 apps within the Google Display Network.

Online Review Rapids

Chances are you already know from experience how tricky the Online Reviews Rapids can be fore practices. Online reviews are today’s word-of-mouth – and you must manage and distribute them effectively if you are going to stay ahead of your competition. With KDMC Healthcare Reviews, you can easily gather and publish customer reviews. Your patient’s real-time feedback can be delivered straight to your inbox – and positive reviews posted to your Facebook, Yelp, and Google pages.

Storytelling Forests

Storytelling Forest is part of every practice’s marketing journey. Humans have always told stories, and they’re a vital part of our daily communication, but stories have meaning beyond entertainment. Storytelling is an inherent business skill and when applied effectively, can help businesses in many ways, including improving customer loyalty, creating strong marketing strategies and boosting your brand.