Healthcare Digital Marketing
Grow your practice with marketing strategies that build trust, attract new patients, and nurture long-term relationships.
Digital marketing has majorly impacted how consumers use various types of technology to choose new doctors and healthcare practices
However, it can be overwhelming and confusing – even for seasoned marketers. There have never been more channels, options and opportunities to reach potential patients. Conversely, patients are swimming in information overload.
In our ten years of providing marketing services to healthcare practices around the country, we have found the most important factor in the decision-making process. For patients seeking new doctors and healthcare practices, this factor is overwhelmingly TRUST.
Trust is a key factor in all marketing – but more so with healthcare given the stakes involved. Marketing to patients or potential patients requires a high level of strategy and sensitivity, especially in fields such as infertility.
As practice managers and leaders of healthcare organizations, you’re faced with trying to navigate the murky waters with a strong presence that builds trust not only for patients and potential patients – but also employees and potential employees, as well as other stakeholders.
How can KDMC help revamp your online presence?
Schedule a quick chat with KDMC today.
When you work with KDMC, we will help you explore the path that patients take today in selecting doctors and healthcare practices – and how they are using digital technology in nearly every step of their process.
Our healthcare marketing practices include:
· Ensuring your website makes a great first impression, especially on mobile devices.
· Monitoring online review sites daily and alerting you to potential issues.
· Launching and managing a proactive program to encourage positive reviews.
· Using tools to gain more control of online listings.
· Embracing and learning from patient input.
· Developing content that provides educational opportunities for patients as well as optimizing your search engine results.
· Using social media to share content and build your reputation.
KDMC’s digital marketing, SEO and PPC work on Virginia Fertility& IVF’s behalf has translated into expanded visibility and new patient lead generation – we’ve never been busier. And deliverables aside, the KDMC team is always accommodating, flexible, responsive, and diligent. We have been working together since 2019 and it feels like we’re working with a true partner as our successes are their successes. In addition to their website services, their social media knowledge and ideas are refreshing.
Fertility Center of Dallas has been working with KDMC since 2017. Dave and his team are responsive to our needs and do their research in finding innovative ways to help our web design stand out from our competitors. We now have a website and social media presence that keeps us current and competitive. Dave and his team are always listening and looking for the most effective and innovative methods of reaching our current patients as well capturing new patients. KDMC has proven to be the most effective at creating and executing online advertising and social media…
AXIS Pharmacy Northwest selected KDMC as its first digital marketing agency due to its strong reputation and commitment to the local community. The KDMC team is helping us build stronger relationships with our partners and attract new customers through the newly rebuilt website, social media marketing across multiple platforms, unique blog posts (including a popular “Vet of the Month” and “Featured Employee of the Quarter” series), as well as running smart, targeted ad campaigns. The expertise that they provide has led to new growth and a stronger local presence. They continue to amaze us with new,…
Our website has undergone multiple renditions over the last 23 years. Kaufer DMC spent the extra effort researching the needs of our specialized medical practice and suggested innovative approaches to improve our website. Not only do we have our best looking website ever, but the functionality increased the efficiency of our staff and the ease of use for our patients. Kaufer DMC did all of this at a significantly lower cost than we have seen in the past. We recommend them with the highest level of enthusiasm.
We’ve been working with Kaufer DMC since 2013. They have helped us generate more reviews, increase our online presence and create content we never would have thought of on our own. They’ve been a great partner and we recommend them to other healthcare practices who need help with their digital marketing!