KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

Projects

Virginia Fertility

The Challenge

Virginia Fertility (formerly RMSCVA) is one of the premier fertility clinics in Virginia  & targets males & females with infertility evaluations, treatments & reproductive health services. The client wanted to drive high quality traffic to the website & increase the number of patient leads. Virginia Fertility wanted to increase the leads they were receiving for appointment bookings. As a medical provider, the search engines can be quite competitive because the return on investment can be high. In addition, medical industries can be a difficult area to advertise due to the strict policies of Google Ads.

Our Solution

A comprehensive paid search program was built that targeted all service areas provided by Virginia Fertility & a landing page was built to enhance performance. Over a three month period of time this program was optimized to expand the reach in high quality, bottom of the funnel searches of users who were actively searching for fertility doctors or services in area, while working to prevent ads from showing for searches that were too informational to bring down the cost per conversion.

The Result

Within three-months the conversion rate rose steadily month over month & the cost per conversion decreased steadily month over month, resulting in RMSCVA receiving an unprecedented flow of leads. The practice also reported record patient bookings and revenue despite the business interruptions around COVID-19 in 2020.

KDMC’s digital marketing, SEO and PPC work on Virginia Fertility& IVF’s behalf has translated into expanded visibility and new patient lead generation – we’ve never been busier. And deliverables aside, the KDMC team is always accommodating, flexible, responsive, and diligent. We have been working together since 2019 and it feels like we’re working with a true partner as our successes are their successes. In addition to their website services, their social media knowledge and ideas are refreshing.

Jody L. Halloran, CPC - Practice Manager
Virginia Fertility & IVF

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