Resources and Posts

Business Insider announced today that Pinterest is now a $2.5 billion dollar company. It’s no surprise that there has been a huge shift towards visual social media. The acquisition of Instagram by Facebook, Twitter’s release of Vine, and the continued growth of Pinterest are all examples that this trend has no signs of slowing down. In November 2012, Pinterest announced the launch of business accounts, as opposed to solely personal accounts. This move showed that Pinterest is making strides to become […]

As a fashion fanatic with a small attention span, I was looking for quick ways to stay up-to-date with all the runway shows happening in New York and London this past week. Instagram’s blurry runway photos started to get on my nerves, and I could hardly wait for Style.com to release their professional images hours later. What app proved to be the most engaging and useful? Vine. Sunday night was the first time I tested out the Vine app that had been sitting […]

There’s no doubt that the explosion of social media platforms in recent years has changed the face of communications. People have the ability to interact with friends, friends of friends and complete strangers almost effortlessly. What is the best way to channel this capability into new opportunities to reach influencers? Communication Shift The way consumers communicate has drastically changed during the last decade. Information is no longer controlled by a small set of sources. Instead, Internet users connect with each […]

On Wednesday, the Seattle Metropolitan Chamber of Commerce produced the IN-NW 2013: Social Media Conference at the Showbox SoDo. The event hosted expert panelists that discussed some of the most innovative work in the fields of marketing, social media, PR and communications. Engagement was the overall theme of the day, making it’s way into nearly every conversation. The year of 2012 was all about Pinterest and mobile. In 2013, people are towards the “Internet of Things.” We are moving connectivity to places […]

There is no point in spending money on healthcare marketing if you aren’t seeing a return on your investment (ROI). So, the challenge becomes figuring out what your ROI really is by evaluating what is working and what’s not, and then perpetually tweaking your marketing approach so you see the maximum return possible. If you are tying up the loose ends on your 2014 marketing budget, the following tips can help you figure out where your healthcare practice will yield the most […]