When you think about website accessibility, your first thoughts may spark with images of your prospects and customers engaging with you via mobile devices. “Ha!,” you chuckle, “you’ve made sure your website and social media platforms were mobily accessible years ago…” But in this case, we’re not talking about mobile accessibility; we’re talking about the Americans with Disabilities Act (ADA) version as it applies to website and online marketing. Your Website is Considered a Public Accommodation The ADA was created […]
If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress that landing pages are vitally important to lead conversion.
As a healthcare marketer, or a small medical company, you try your best to attract, engage and educate clients – and the website design should be all about that. However, you’re also participating in one of the most sensitive industries on the planet. While you’ve worked diligently to ensure HIPAA compliance, lack of attention to ADA compliance could get you into legal trouble – and it may also diminish your marketing success when it comes to patients or clients with […]