With a global pandemic upon us, and in the midst of the most powerful wave yet of the Black Lives Matter movement, there has never been a greater opportunity to take a painfully honest look at where your advertising dollars are spent, and who/what benefits from receiving them. The current advertising boycott against Facebook is a prime example of this. Major brands – and we mean major – have pulled or significantly cut advertising spending from Facebook – and the fallout […]
Use Video in Your Marketing Campaigns
Many health care practices now understand the value of social media. They may have their own Facebook pages but Instagram also enables healthcare providers the opportunity to instantly â€“ and at times better â€“ connect with their target audience, as well as attract new patients.
Home Care vs. Home Health Care â€“ those two terms are by no means interchangeable, but they sure can get confusing when youâ€™re trying to attract the right niche audience to your home care vs. a home health care business, or vice versa.
Online Outrage Pours After Tacoma-based Dystopian State Brewing Company Makes Costly Social Media Misstep
Tacoma Brewing Company owners made the mistake of attacking Facebook user who criticized the business and are paying the price online
Facebook is the most popular social media platform among mothers, with 84% of those polled by Edison Research saying they use it consistently. This group is part of the 93% of mothers polled who said they used a social networking site or service, which is up from 88% a year ago. Somewhat surprisingly, Pinterest has dipped a bit in popularity among moms. Only 47% said they used the platform in 2017, down from 51% last year. In the meantime, Snapchat […]
Social media is now deeply ingrained in the digital world, and it needs to be deeply integrated into your marketing strategy.
As a healthcare professional, you are probably familiar with the value of using LinkedIn as a tool for networking, finding jobs, and/or reaching out to perspective employees. But are you tapping in to its potential for healthcare marketing? If not, consider LinkedIn as your new favorite healthcare social media tool. In addition to linking professionals with the job of their dreams, or businesses with their dream employees, LinkedIn is also a way to help with your healthcare marketing endeavors once […]