IN-NW Social Media Conference 2013: Kaufer DMC Recap, Part 2 of 2
After a spectacular lunch served by the food trucks of Skillet and Marination Station, the conference resumed with Evonne Benedict, Social Media Manager for @KING5Seattle, a PRSA student, and two volunteers from the audience. The next question raised was one I have thought about many times. Is possible to have authentic relationships with a brand, even when they are on so many platforms and have so many followers? The overall consensus seemed to be “yes.” Social media platforms help humanize brands. Also, these platforms allow for […]
