When you think about website accessibility, your first thoughts may spark with images of your prospects and customers engaging with you via mobile devices. “Ha!,” you chuckle, “you’ve made sure your website and social media platforms were mobily accessible years ago…” But in this case, we’re not talking about mobile accessibility; we’re talking about the Americans with Disabilities Act (ADA) version as it applies to website and online marketing. Your Website is Considered a Public Accommodation The ADA was created […]
With the rise of virtual events as a result of COVID-19, here is a checklist of all the different types of engagement opportunities you have to promote your in-person event online.
The folks over atÂ thewebsitegroup.co.ukÂ have put together a great infographic illustrating some of the marketing tactics Apple has used to become a global brand.
Hardline mobile marketing hasn’t quite taken off in the marketing world as it was often predicted to do so years ago. There are a few contributing factors to this, including the general slow adoption of new marketing strategies by most companies and individuals, a sometimes difficult-to-define ROI, and the overall attention span of companies and consumers when it comes to the next big thing. It’s the reason why, according to James A. Martin of CIO, the interest in mobile apps is fading. […]
Whether you are a small company who handles your own digital marketing campaigns, or you hire a staff of professional writers and designers to handle it, it is important that everyone is on the same page when it comes to copyright and trademark rules. Failure to do so can get you into trouble when all you wanted to do was find a catchy graphic, a fun quote, or an example of the point you were trying to make. Captain Copyright […]