Many health care practices now understand the value of social media. They may have their own Facebook pages but Instagram also enables healthcare providers the opportunity to instantly â€“ and at times better â€“ connect with their target audience, as well as attract new patients.
In todayâ€™s virtual economy, healthcare organizations need to ensure that patient data is protected. In addition, they want to ensure their site has maximum visibility. The encryption protocol Secure Sockets Layer, known as SSL, allows organizations to do just that.
Healthcare marketing should ultimately focus on two key goals: Attracting new patients to your practice and Maintaining the patients you have. Digital technology is a powerful force in both arenas and to help healthcare marketers. Kaufer DMC has created a 3-part blog series focused on how your office or medical practice can use digital media to facilitate positive, informative, and helpful communications that is designed to let your patient-base know you care. Learning how to use digital media for healthcare […]
As a healthcare professional, you are probably familiar with the value of using LinkedIn as a tool for networking, finding jobs, and/or reaching out to perspective employees. But are you tapping in to its potential for healthcare marketing? If not, consider LinkedIn as your new favorite healthcare social media tool. In addition to linking professionals with the job of their dreams, or businesses with their dream employees, LinkedIn is also a way to help with your healthcare marketing endeavors once […]