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Healthcare marketing

An illustration of three mobile phones showing 1-5 stars in reviews for healthcare practices and doctors.

Reviews SEO / SEM

November 2, 2021Team KDMC

Healthcare Marketing: How SEO Influences Local Reviews

If you manage a local healthcare organization, you know how vital positive online reviews are to the success of your practice. Search engine optimization, known as SEO, greatly affects how your practice appears in search results, thereby impacting the decisions of potential patients. One of the most popular sites for local reviews is Google My Business. The site works by factoring in the number of times people mention your practice online and translates that into higher search results. Why Reviews […]

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Healthcare Marketing Social Media

June 5, 2018Team KDMC

Healthcare Marketing: Why Instagram Is The New Hot Social Media Platform For Healthcare Practices

Many health care practices now understand the value of social media. They may have their own Facebook pages but Instagram also enables healthcare providers the opportunity to instantly – and at times better – connect with their target audience, as well as attract new patients.

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Advertising Marketing Social Media

January 22, 2018Team KDMC

8 Interesting Online Brand-Building Tips for 2018 (video)

Quick video sharing online brand-building tips for small businesses & healthcare practices

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Marketing

November 6, 2017Team KDMC

HIPAA Knowledge and Healthcare Marketing [Video]

Understanding HIPAA knowledge is important in healthcare marketing. One wrong step could result in a fine or worse. Check out our video on HIPAA knowledge.

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Marketing

September 20, 2017Team KDMC

Make Sure Your Marketing Firm Understands HIPAA (Video)

Does your marketing firm understand HIPPA rules?

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Marketing Websites

March 18, 2017Team KDMC

Healthcare Marketing: How Digital Media Helps Doctors (Part I)

Healthcare marketing should ultimately focus on two key goals: Attracting new patients to your practice and Maintaining the patients you have. Digital technology is a powerful force in both arenas and to help healthcare marketers. Kaufer DMC has created a 3-part blog series focused on how your office or medical practice can use digital media to facilitate positive, informative, and helpful communications that is designed to let your patient-base know you care. Learning how to use digital media for healthcare […]

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Marketing Social Media

March 18, 2017Team KDMC

How to use LinkedIn To Help With Your Healthcare Marketing

As a healthcare professional, you are probably familiar with the value of using LinkedIn as a tool for networking, finding jobs, and/or reaching out to perspective employees. But are you tapping in to its potential for healthcare marketing? If not, consider LinkedIn as your new favorite healthcare social media tool. In addition to linking professionals with the job of their dreams, or businesses with their dream employees, LinkedIn is also a way to help with your healthcare marketing endeavors once […]

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Marketing

February 26, 2013Team KDMC

Healthcare Marketing Monday: Trends for 2013

For those of you who are familiar with the Swedish, The Polyclinic, or another Swedish Electronic Health Record partner, you may also be familiar with My Online Chart. My Online Chart is described as a way to “communicate with your doctor, view your recent clinic visits, request prescriptions renewals and appointments, as well as view your test results.” Having never used an electronic health records (EHRs) system before, I thought this was pretty revolutionary when I first used it this winter […]

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