If you manage a local healthcare organization, you know how vital positive online reviews are to the success of your practice. Search engine optimization, known as SEO, greatly affects how your practice appears in search results, thereby impacting the decisions of potential patients. One of the most popular sites for local reviews is Google My Business. The site works by factoring in the number of times people mention your practice online and translates that into higher search results. Why Reviews […]
Many health care practices now understand the value of social media. They may have their own Facebook pages but Instagram also enables healthcare providers the opportunity to instantly â€“ and at times better â€“ connect with their target audience, as well as attract new patients.
Quick video sharing online brand-building tips for small businesses & healthcare practices
Understanding HIPAA knowledge is important in healthcare marketing. One wrong step could result in a fine or worse. Check out our video on HIPAA knowledge.
Does your marketing firm understand HIPPA rules?
Healthcare marketing should ultimately focus on two key goals: Attracting new patients to your practice and Maintaining the patients you have. Digital technology is a powerful force in both arenas and to help healthcare marketers. Kaufer DMC has created a 3-part blog series focused on how your office or medical practice can use digital media to facilitate positive, informative, and helpful communications that is designed to let your patient-base know you care. Learning how to use digital media for healthcare […]
As a healthcare professional, you are probably familiar with the value of using LinkedIn as a tool for networking, finding jobs, and/or reaching out to perspective employees. But are you tapping in to its potential for healthcare marketing? If not, consider LinkedIn as your new favorite healthcare social media tool. In addition to linking professionals with the job of their dreams, or businesses with their dream employees, LinkedIn is also a way to help with your healthcare marketing endeavors once […]
For those of you who are familiar with the Swedish, The Polyclinic, or another Swedish Electronic Health Record partner, you may also be familiar with My Online Chart. My Online Chart is described as a way to “communicate with your doctor, view your recent clinic visits, request prescriptions renewals and appointments, as well as view your test results.” Having never used an electronic health records (EHRs) system before, I thought this was pretty revolutionary when I first used it this winter […]