With a global pandemic upon us, and in the midst of the most powerful wave yet of the Black Lives Matter movement, there has never been a greater opportunity to take a painfully honest look at where your advertising dollars are spent, and who/what benefits from receiving them. The current advertising boycott against Facebook is a prime example of this. Major brands – and we mean major – have pulled or significantly cut advertising spending from Facebook – and the fallout […]
Facebook just announced massive changes to News Feed, diminishing the impact of brand and publisher updates. What will this mean for small and local businesses?
Curious to know how much Internet activity there is in real time? Well, now you can with Betfy’sÂ Internet in Real Time infographic.
Facebook is the most popular social media platform among mothers, with 84% of those polled by Edison Research saying they use it consistently. This group is part of the 93% of mothers polled who said they used a social networking site or service, which is up from 88% a year ago. Somewhat surprisingly, Pinterest has dipped a bit in popularity among moms. Only 47% said they used the platform in 2017, down from 51% last year. In the meantime, Snapchat […]
When advertising online, there are quite a few different options to choose from. But how do you know which platform is the right one for you?
Social media is now deeply ingrained in the digital world, and it needs to be deeply integrated into your marketing strategy.