Benefits of using Videos as your Marketing Strategy
Home Care vs. Home Health Care â€“ those two terms are by no means interchangeable, but they sure can get confusing when youâ€™re trying to attract the right niche audience to your home care vs. a home health care business, or vice versa.
Your customers can be your biggest advocates on social media! How do you use their posts and content in your marketing legally?
Don’t get too hung up on keyword links to attract your target audience. Create content that is useful and needed for your key audiences and it will pay off.
A new content king has been crowned and its now online video. Did you know that more people watch videos than read online?
It’s no secret that the United States is one of the most diverse countries in the world. Traditionally, America has been called the “melting pot” due to its strong history of immigration. The plurality of people’s backgrounds does not go unrecognized. But we consider the United States to be more like a salad bowl than a true melting pot. Just like the separate ingredients that go into a tasty salad, America’s growing multicultural markets all maintain their uniqueness and individuality. […]
Healthcare marketing should ultimately focus on two key goals: Attracting new patients to your practice and Maintaining the patients you have. Digital technology is a powerful force in both arenas and to help healthcare marketers. Kaufer DMC has created a 3-part blog series focused on how your office or medical practice can use digital media to facilitate positive, informative, and helpful communications that is designed to let your patient-base know you care. Learning how to use digital media for healthcare […]