Compelling Email Marketing

It’s a question we’ve all wondered (or have been asked by our managers and clients): are these open and click-through rates good? It’s always tricky to answer because we all know there are many variables in email marketing – including the industry, timing and content. But at last there is a study that at last provides some email success rate metrics for marketers and businesses. Email Marketing – Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, […]