Multicultural Marketing 101: Marketing to the Latin Market
It’s no secret that the United States is one of the most diverse countries in the world. Traditionally, America has been called the “melting pot” due to its strong history of immigration. The plurality of people’s backgrounds does not go unrecognized. But we consider the United States to be more like a salad bowl than a true melting pot. Just like the separate ingredients that go into a tasty salad, America’s growing multicultural markets all maintain their uniqueness and individuality. […]
