Virginia Fertility (formerly RMSCVA) is one of the premier fertility clinics in Virginia & targets males & females with infertility evaluations, treatments & reproductive health services. The client wanted to drive high quality traffic to the website & increase the number of patient leads. Virginia Fertility wanted to increase the leads they were receiving for appointment bookings. As a medical provider, the search engines can be quite competitive because the return on investment can be high. In addition, medical industries can be a difficult area to advertise due to the strict policies of Google Ads.
A comprehensive paid search program was built that targeted all service areas provided by Virginia Fertility & a landing page was built to enhance performance. Over a three month period of time this program was optimized to expand the reach in high quality, bottom of the funnel searches of users who were actively searching for fertility doctors or services in area, while working to prevent ads from showing for searches that were too informational to bring down the cost per conversion.
Within three-months the conversion rate rose steadily month over month & the cost per conversion decreased steadily month over month, resulting in RMSCVA receiving an unprecedented flow of leads. The practice also reported record patient bookings and revenue despite the business interruptions around COVID-19 in 2020.