Whether you are a small company who handles your own digital marketing campaigns, or you hire a staff of professional writers and designers to handle it, it is important that everyone is on the same page when it comes to copyright and trademark rules. Failure to do so can get you into trouble when all you wanted to do was find a catchy graphic, a fun quote, or an example of the point you were trying to make. Captain Copyright […]
It’s not about your website simply looking clean and having good, useful content.
Healthcare marketing should ultimately focus on two key goals: Attracting new patients to your practice and Maintaining the patients you have. Digital technology is a powerful force in both arenas and to help healthcare marketers. Kaufer DMC has created a 3-part blog series focused on how your office or medical practice can use digital media to facilitate positive, informative, and helpful communications that is designed to let your patient-base know you care. Learning how to use digital media for healthcare […]