When you think about website accessibility, your first thoughts may spark with images of your prospects and customers engaging with you via mobile devices. “Ha!,” you chuckle, “you’ve made sure your website and social media platforms were mobily accessible years ago…” But in this case, we’re not talking about mobile accessibility; we’re talking about the Americans with Disabilities Act (ADA) version as it applies to website and online marketing. Your Website is Considered a Public Accommodation The ADA was created […]
It’s not about your website simply looking clean and having good, useful content.
If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress that landing pages are vitally important to lead conversion.
Customers Chat and How it Can Change Your Business
marketing agencies and solopreneurs â€“ can and should work together
The importance of landing pages
As a healthcare marketer, or a small medical company, you try your best to attract, engage and educate clients – and the website design should be all about that. However, you’re also participating in one of the most sensitive industries on the planet. While you’ve worked diligently to ensure HIPAA compliance, lack of attention to ADA compliance could get you into legal trouble – and it may also diminish your marketing success when it comes to patients or clients with […]
Does your homecare agency encourage clients to utilize review sites? We sure hope so, because case studies show that the more reviews you have, the more likely you are to get qualified leads that result in client growth.
In todayâ€™s virtual economy, healthcare organizations need to ensure that patient data is protected. In addition, they want to ensure their site has maximum visibility. The encryption protocol Secure Sockets Layer, known as SSL, allows organizations to do just that.
Home Care vs. Home Health Care â€“ those two terms are by no means interchangeable, but they sure can get confusing when youâ€™re trying to attract the right niche audience to your home care vs. a home health care business, or vice versa.
Did you know that Google Chrome is now marking sites that don’t use HTTPS as “insecure?” This could impact your SEO rankings and drive potential customers and patients away from your website. Learn more.
Don’t get too hung up on keyword links to attract your target audience. Create content that is useful and needed for your key audiences and it will pay off.
No matter what we want in life, it’s a general desire for all people to want to be more productive. We sacrifice sleep for our productivity. We try to come up with more efficient ways to complete tasks. We yearn for more hours in the day. And yet, some people are more productive than others. We all have the same amount of hours in the day, so why is it that some people are more productive than others? Some of […]