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Unfortunately, the Internet is full of impersonators and fake company/brand profiles on a variety of popular social media platforms. Some  examples include a prominent movie producer who had his Linkedin account hacked, criminals who have created networks of fake online profiles on social networks in order to target individuals and their homes and even Google, who had its brand hijacked in a 2011 online pharmacy scam.  Every company, individual and brand needs to think carefully about their online reputation and plan accordingly. It often takes […]

Outsourcing Pros: There’s a reason outsourcing is so intriguing, and not just for web design services: money. Outsourcing is widely known as the least expensive option when looking to delegate some of your workload. By outsourcing, you’ll be employing a diverse workforce, which offers unique opportunities for increased creativity due to completely different perspectives and aesthetics. You’ll also be building a large network for your business and freeing internal resources to focus on more important aspects of your daily operations. […]

Snap Inc., the company known for creating your kid’s favorite app Snapchat, is flying pretty high right now. The company recently went public following a highly publicized IPO. Their first tangible product, Spectacles, has received a lot of buzz, and finally hit the online market. The company’s revenue grew from 58.66 million in 2015 to 404.48 million in 2016. There’s a lot to be excited about if you’re a member of Snap Inc. And still, there’s a lot to be worried about. Snap Inc’s shares […]

It’s not often that one has an opportunity to witness and work in not just one, but two major industry transitions. I’m fortunate enough to do just that. When I began my career in PR and Communications in 1987, the technology industry was still nascent. Microsoft was only the 3rd largest software company in America and the concept of creating proactive PR campaigns was foreign to most companies – regardless of their size or industry. Forward-looking companies (such as Microsoft […]

Healthcare marketing has evolved dramatically over the years. For marketing directors or managers within healthcare organizations, it has become increasingly challenging to come up with fresh and effective marketing strategies. The healthcare industry seems to be obsessed with maturing Americans. Given that the baby boomers are aging and that health problems increase with age, this makes sense; however, it’s also important to pay attention to the younger generations as they present an interesting opportunity to build your future customer base. […]

Survey results released earlier today claim that 45% of people say they regularly look up brands’ social networking pagers. This is powerful data for companies and brands – no matter what the size or industry. The new data was compiled and released by the Ipsos Open Thinking Exchange. Here is a breakdown of those who say they check out brands’ social networking pages – females under 35 make up the largest percentage. What are the take-aways for brands? More people are […]

On Tuesday, the Social Media Club of Seattle hosted their first event of the New Year focusing on what’s hot, what’s new, and what’s trending in 2013. The event included a panel of heavy hitters who are all leaders in the realm of digital and social media. Panelists included: Sabra Schneider, Director of Electronic Communications for the City of Seattle Lulu Gephart, Manager of Digital Engagement at REI Lourdes Orive, Director, Community and Online Support at Microsoft John Yurcisin, Director of […]

Before embarking on a comprehensive marketing campaign, it’s critical to first identify the ideal customer (or client) you’re trying to attract. Audience motivations are the driving force behind their behavior, and when you want that behavior to help support your business, service or product, you’d better do everything possible to understand as much as possible about them. How Personas Help By creating personas, you develop a hypothetical target audience based on what you already know about your actual audience. This […]

If you work in healthcare, social media can be a great way to generate inbound leads. When healthcare professionals use social media correctly, new doors are opened to current and potential patients and partners. Many individuals are already using social media; why not make their online habits work for you? Know Your Platform Despite the free access to most social media sites (not to mention their popularity), each has its own set of accepted rules and behavioral norms. Before a […]

In our view, it’s clear that both Beyoncé and Twitter were the clear winners of the Super Bowl (beyond the Baltimore Ravens, of course). The Superdome power outage caused a frenzy online, and some smart brands capitalized on the opportunity to create witty and shareable tweets. Beyoncé’s halftime show also dominated Twitter chatter, with the return of Destiny’s Child resulting in a staggering 257,000 TPM (tweets per minute.) At our watch party, the only time our group of friends fell […]