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May 6, 2019Team KDMC

Is your website design compliant with current ADA guidelines?

As a healthcare marketer, or a small medical company, you try your best to attract, engage and educate clients – and the website design should be all about that. However, you’re also participating in one of the most sensitive industries on the planet. While you’ve worked diligently to ensure HIPAA compliance, lack of attention to ADA compliance could get you into legal trouble – and it may also diminish your marketing success when it comes to patients or clients with […]

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March 18, 2017Team KDMC

What is Vine’s Value Proposal in Digital Marketing?

Never fancied yourself a movie maker? Well, if you own, manage, or promote a business or product, it’s time to get on the Vine and start producing. Vine has taken the Twitter world by storm and with a little education, practice, and a whole lotta fun, you can improve your company’s digital marketing strategy by showing your followers some behind the scene shorts, how creative you are, and start some serious “shared” conversations. Before you commit yourself to sitting behind the lens, […]

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March 18, 2017Team KDMC

6 Keys to Protect Your Brand’s Social Media Reputation Online

Unfortunately, the Internet is full of impersonators and fake company/brand profiles on a variety of popular social media platforms. Some  examples include a prominent movie producer who had his Linkedin account hacked, criminals who have created networks of fake online profiles on social networks in order to target individuals and their homes and even Google, who had its brand hijacked in a 2011 online pharmacy scam.  Every company, individual and brand needs to think carefully about their online reputation and plan accordingly. It often takes […]

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March 17, 2017Team KDMC

Why I’m leaving Snapchat and so are all your friends – Charged Tech

Snap Inc., the company known for creating your kid’s favorite app Snapchat, is flying pretty high right now. The company recently went public following a highly publicized IPO. Their first tangible product, Spectacles, has received a lot of buzz, and finally hit the online market. The company’s revenue grew from 58.66 million in 2015 to 404.48 million in 2016. There’s a lot to be excited about if you’re a member of Snap Inc. And still, there’s a lot to be worried about. Snap Inc’s shares […]

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March 17, 2017Team KDMC

Need New Website? How To Decide Between A Web Design Company, Freelancer or Outsource Firm

Outsourcing Pros: There’s a reason outsourcing is so intriguing, and not just for web design services: money. Outsourcing is widely known as the least expensive option when looking to delegate some of your workload. By outsourcing, you’ll be employing a diverse workforce, which offers unique opportunities for increased creativity due to completely different perspectives and aesthetics. You’ll also be building a large network for your business and freeing internal resources to focus on more important aspects of your daily operations. […]

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March 17, 2017Team KDMC

Message from the Founder

It’s not often that one has an opportunity to witness and work in not just one, but two major industry transitions. I’m fortunate enough to do just that. When I began my career in PR and Communications in 1987, the technology industry was still nascent. Microsoft was only the 3rd largest software company in America and the concept of creating proactive PR campaigns was foreign to most companies – regardless of their size or industry. Forward-looking companies (such as Microsoft […]

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March 17, 2017Team KDMC

5 Easy and Ingenious Healthcare Marketing Ideas

Healthcare marketing has evolved dramatically over the years. For marketing directors or managers within healthcare organizations, it has become increasingly challenging to come up with fresh and effective marketing strategies. The healthcare industry seems to be obsessed with maturing Americans. Given that the baby boomers are aging and that health problems increase with age, this makes sense; however, it’s also important to pay attention to the younger generations as they present an interesting opportunity to build your future customer base. […]

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March 17, 2017Team KDMC

45% of people say they regularly seek brands’ social networking pages

Survey results released earlier today claim that 45% of people say they regularly look up brands’ social networking pagers. This is powerful data for companies and brands – no matter what the size or industry. The new data was compiled and released by the Ipsos Open Thinking Exchange. Here is a breakdown of those who say they check out brands’ social networking pages – females under 35 make up the largest percentage. What are the take-aways for brands? More people are […]

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March 17, 2017Team KDMC

Social Media Club of Seattle: Trends for 2013 (And What They Mean For Digital Marketing)

On Tuesday, the Social Media Club of Seattle hosted their first event of the New Year focusing on what’s hot, what’s new, and what’s trending in 2013. The event included a panel of heavy hitters who are all leaders in the realm of digital and social media. Panelists included: Sabra Schneider, Director of Electronic Communications for the City of Seattle Lulu Gephart, Manager of Digital Engagement at REI Lourdes Orive, Director, Community and Online Support at Microsoft John Yurcisin, Director of […]

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March 17, 2017Team KDMC

Digital Marketing 101: The Power of Personas & Why Understanding Your Audience is So Critical

Before embarking on a comprehensive marketing campaign, it’s critical to first identify the ideal customer (or client) you’re trying to attract. Audience motivations are the driving force behind their behavior, and when you want that behavior to help support your business, service or product, you’d better do everything possible to understand as much as possible about them. How Personas Help By creating personas, you develop a hypothetical target audience based on what you already know about your actual audience. This […]

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March 17, 2017Team KDMC

Boost Your Healthcare Marketing With Social Media Marketing

If you work in healthcare, social media can be a great way to generate inbound leads. When healthcare professionals use social media correctly, new doors are opened to current and potential patients and partners. Many individuals are already using social media; why not make their online habits work for you? Know Your Platform Despite the free access to most social media sites (not to mention their popularity), each has its own set of accepted rules and behavioral norms. Before a […]

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March 17, 2017Team KDMC

Super Sunday Brand Bowl Winners and Losers

In our view, it’s clear that both Beyoncé and Twitter were the clear winners of the Super Bowl (beyond the Baltimore Ravens, of course). The Superdome power outage caused a frenzy online, and some smart brands capitalized on the opportunity to create witty and shareable tweets. Beyoncé’s halftime show also dominated Twitter chatter, with the return of Destiny’s Child resulting in a staggering 257,000 TPM (tweets per minute.) At our watch party, the only time our group of friends fell […]

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