With a global pandemic upon us, and in the midst of the most powerful wave yet of the Black Lives Matter movement, there has never been a greater opportunity to take a painfully honest look at where your advertising dollars are spent, and who/what benefits from receiving them. The current advertising boycott against Facebook is a prime example of this. Major brands – and we mean major – have pulled or significantly cut advertising spending from Facebook – and the fallout […]
Social Media is the best way to reach large audiences and spread your brand awareness. Learn how to utilize it and more.
Benefits of using Videos as your Marketing Strategy
2020 is quickly approaching and with it will bring a new presidential election as well as the strong potential of a recession (according to many economists). Forward thinking businesses realize that this means implementing a strong digital marketing strategy and program has never been more important. But the question is, with so many different digital marketing tactics and tools to choose from, which is best for you in the new decade? Well, let’s take a look at some statistics before […]
Hashtags, Influencers, Photos and Videos: Surprising Instagram Statistics for Businesses and Marketers
Surprising Instagram Statistics
How Should Your Business Communicate with Millennials Through Digital Marketing? To engage with these Millennials you must be where they are – online.
marketing agencies and solopreneurs â€“ can and should work together
Why should businesses use Instagram Stories
Many health care practices now understand the value of social media. They may have their own Facebook pages but Instagram also enables healthcare providers the opportunity to instantly â€“ and at times better â€“ connect with their target audience, as well as attract new patients.
Snapchat just released version 2 of their Spectacles camera sunglasses, and they’ve got the tech world buzzing. Spectacles V1 was a hardware flop, nut can the new and improved Spectacle V2 hardware save Snap Inc. from its previous hardware blunder?
Home Care vs. Home Health Care â€“ those two terms are by no means interchangeable, but they sure can get confusing when youâ€™re trying to attract the right niche audience to your home care vs. a home health care business, or vice versa.
A recent survey reveals that companies and brands don’t have to be too shy on social and political issues
Quick video sharing online brand-building tips for small businesses & healthcare practices