• Skip to main content
  • Skip to footer
  • (425) 529-5362

KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

  • About
    • Our Team
    • Our Community
    • Our Videos
    • Accessibility Policy
  • Services
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Projects
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Blog
  • Contact
  • Get Your Checkup!
Home >> Uncategorized >> YouTube and Snapchat Are Key to Millennial-Focused Retailer’s Holiday Plan

Uncategorized

YouTube and Snapchat Are Key to Millennial-Focused Retailer’s Holiday Plan

We’ve heard a lot about Snapchat in the past couple weeks. Besides “allegedly” rejecting $3 BILLION in cash from Facebook, brands like Karmaloop and Taco Bell are “rocking” Snapchat and using the mobile app to their advantage.

Unlike Vine, Twitter and Facebook (which are pretty straightforward), Snapchat tends to be trickier for marketers to figure out. It also doesn’t help that Snapchat has been known for being a tad…lewd. But times are a changin’, and this app is redefining the way young people communicate. If you’re looking to target teens and young adults, it’s time to figure out how your brand can embrace this trendy app.

Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13 years ago in Boston, it pulls in more than $200 million a year in revenue by targeting 18-to-24 year-olds.

During this holiday season, Karmaloop is using a healthy dose of YouTube and Snapchat to reel in sales. Before getting into the specifics, let’s look at the foundation that’s been laid for the brand’s social-video aims.

Continue to the original source…

Image via mashable.com

December 9, 2013

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

KDMC MARKETING

123 2nd Ave S, Suite 230,
Box 43
Edmonds, WA 98020

CONNECT WITH US

(425) 529-5362
hello@kauferdmc.com

OUR COMMUNITY

We are not just a team,
We are a part of the community.

Find Out More

Kaufer DMC BBB Business Review

Google Partner Agency Vista  Verified Badge
edmonds chamber of commerce member

Copyright © 2023 Kaufer DMC · SERVICES · BLOG · CONTACT · PRIVACY POLICY · Sitemap