Perhaps you signed up with a web marketing company years ago and you purchased a website that explains where your business is, what you do, and what makes you different from your competition. Or maybe you were a bit late getting on board and only recently had your website built for your business. Or (gasp!) maybe you’re one of the remaining companies that has yet to establish a strong presence online that you control. No matter what situation you are in, it’s now a business truism that it’s absolutely necessary to have a digital marketing strategy for your small business website in today’s environment – regardless of your industry.
Whether you built a simple free website or invested in a professionally developed site that cost thousands of dollars, without a digital marketing strategy, it’s very likely your potential customers can’t find you in the sea of digital data. You probably get calls and emails on a daily basis from companies that claim to have the answer, whether it be SEO, SEM, SMM, RM, or a combination of other “alphabet soup” type of solutions. They probably say they will “get your business to the next level.” Some of these callers may have a product or service that will work for you, but how do you sort through the clutter and hacks?
In the end, you need someone that strives to understand your business, what you struggle with on a daily basis, your short-term and long-term goals, and how you plan to grow. You need someone that is willing to listen, adapt, and advise. You don’t need a company that has a set of products they offer, “take it or leave it”. You need an agency.
This may sound expensive, but it doesn’t have to be. A good agency will be able to prioritize your strategy based on your current budget, and help you form a plan that provides immediate and long-term growth and return-on-investment. They should be able to shore up any holes in your current strategy, and find the best use of your advertising dollar. A quality agency will also be able to prove the strategies they implement are working. In short, they are consultants, partners and problem-solvers for your business – not simply companies trying to push their products or services for a quick sale.
So before you sign up with a company that is schlepping a set of products, directory listings, or out-of-the-box solutions, check out what a true digital agency can do for you – I’ll bet you’ll be surprised.
Kaufer DMC is a personalized digital marketing agency, utilizing an unlimited set of solutions to meet our clients’ goals. We specialize in optimizing each layer of a strategy, and proving value along the way. We serve many industries, including health care, B2B, technology, retail product marketing, non-profits, and more. Whether you need to market nationally or in your immediate local vicinity, Kaufer DMC can help.
Brady Anderson is a Business Development and Account Manager at Kaufer DMC. He’s originally from Texas and enjoys singing in local acapella groups. He lives in Mountlake Terrace with his wife and son.