Admit it. You’ve done it. I’ve done it. We’ve all done it.
At some point, nearly everyone with internet access, which at the current estimate is nearly 3 billion people, has searched online for a product or service they planned to purchase, and been subsequently turned off from a company providing that product or service due to a poorly designed or ugly website. It happens all the time, and more often than it should.
It’s 2000 freakin’ 14, so anyone who is running a business that relies on e-commerce to earn revenue should have at the very least a properly designed, functional and mobile optimized website. If you want to go a step further, make it beautiful. But for the most part, having a nicely designed and functional website goes a long way toward your business’ success, and the two usually go hand-in-hand. With the plethora of low-cost, advanced, do-it-yourself website creation platforms, there really is no excuse for your business not to have a kick-ass website.
Nevertheless, I’m never short of amazed at how many reputable and successful businesses have such poorly designed and outdated websites. You know, the one’s that look like they were designed specifically for the 1995 movie “The Net”, and haven’t been touched since. At this point, since many of us are constantly online whether it’s from our smartphones, tablets, or computers, one would generally expect that most companies have a pretty damn good website. But this simply isn’t the case.
Don’t get me wrong. I’m not trying to say that revamping any website is necessarily easy. For some businesses or individuals, this might very well be the case, but depending on your business model and what functions you want your website to feature, it can seem like quite the daunting project to tackle. Building a great website takes time and money. The ease of a redesign is generally very situational, but with enough thought and effort put into an essential component of your business, one that can and will help drive revenue growth, the time and money spent is usually worth it.
This isn’t just one person’s opinion, it’s also backed by data, as the following infographic (provided to us by Red Website Design) below illustrates.
As you can see, design factors like layout, HTML5, and color scheme can heavily impact traffic growth and bounce rates, which in the end, affect revenue growth.
Written by Luke Severn
Luke is a marketing coordinator at Kaufer DMC. He loves the Arctic Monkeys, David Fincher movies, and the Portland Trail Blazers.