What’s the first thing you do when you wake up in the morning? We’re going to take a guess and say you look at your smartphone.
These days you can’t just have a mobile version of your website. The functionality, ease and conversion opportunities need to be much, much simpler. People are all about speed when it comes to mobile. If they can’t find your business (often within seconds) it’s on to the next!
Now, it’s not just your website that needs to be mobile friendly. The #2 thing people do on their smartphones (besides making phone calls) is check their email. Therefore, your emails and newsletters need to be shorter and easy to share.
Have you thought about SMS marketing? Many businesses have found success when texting their customers (who opt-in, of course) a daily deal, giveaway, etc. Keep your business in the palms of your customers with a successful mobile marketing strategy.