We see this happen far too often in marketing. Often called “bright, shiny object syndrome”, companies sign up for the latest and greatest social media channel with no plan or strategy. There’s almost nothing more cringe-worthy to us than an abandoned Facebook page that was once full with life and eagerness. An important part of content marketing is assessing what’s working and what’s not. If you don’t have the time to do it right, don’t do it at all.
Is your content going rogue? Do you know all the sites and social media accounts controlled by your brand or company? Who can access and update them? Who knows the passwords? How frequently is the content on each property being updated, and how do those updates conform to larger communications and… Please visit Marketing Land for the full article…
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