When advertising online, there are quite a few different options to choose from. The most popular these days are typically Google Adwords and Facebook Advertising. Both platforms have seen substantial growth in the past few years.
But how do you know which platform is the right one for you?
Both platforms have advantages and disadvantages, and you need to understand the audience you’re pursuing in order to choose the right platform for your company. Both platforms are also going to require different budgets and will deliver different results in terms of click-through-rates and cost-per-click. Facebook advertising also has various end-goals such as gaining a like for your page vs converting a website visitor into a customer.
What are some other differences between Facebook Advertising and Google Adwords and which one is better?
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