While it may seem like the majority of marketing is geared towards consumers, let’s not forget about marketing for business to business (B2B). This market contains its own unique challenges and strategies that differ from business to consumer markets, necessitating a different approach to online marketing and SEO.
One top SEO strategy for B2B marketing is creating inbound leads through content marketing. And while the average consumer may not be active on LinkedIn, this social network is actually the most effective for B2B marketing.
Discover more ways to improve your B2B SEO from this infographic from Love Infographics.