Two Personas Every Marketer Should Care About, Even if They Never Buy

Even though The Company Fan and the The Influencer may never buy your product, you still need to be paying attention to the same way you would to a paying customer. Both of these personas create the opportunity to bring more fans to your brand, as well as help spread your content. How do you figure out who these people are? HubSpot shares their tips & tricks:

At HubSpot we talk about personas a lot. That’s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love…

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