According to a Pew Research Center’s Internet and American Life Project, roughly 18% of Twitter’s U.S. users are black. That’s nearly twice the 10% of U.S. Internet users who are black and significantly more than the 11% of Facebook users who are black.
Twitter’s growing diversity has become a hard selling point as the social media site looks to make revenue. “Black Twitter” is a cultural phenomenon that’s being talked about more lately among agencies looking to connect with this audience. In the article, Meredith Clark, a Ph.D. states that “blacks flocked to Twitter because it is used primarily on phones, and smartphones are the primary Internet device used by many blacks.”
Advertisers are taking notice. Allstate and Home Depot are just two examples of companies that have dedicated entire campaigns to this demographic on Twitter. Learn more in the link below.