When it comes to healthcare marketing, and really any marketing, there are a variety of strategies that can be employed to find success depending on what your goals are. How you define “success” in your marketing efforts depends on your goals. If your goal is to add more patients to your practice, you’ll want to focus on lead generation strategies, such as SEM, downloadable content, and email campaigns.
But if your goal is to increase your overall brand authority and awareness in your industry, you’ll want to focus on content marketing (such as targeted blog posts), social media, and making sure you’ve put together a killer website.
Regardless of your goals, there are typically a handful of sound strategies that ALL healthcare practices should be utilizing. Some of these are no-brainers, such as email appointment reminders, encouraging your patients to check you out on social media, and making sure you have a web presence on search engines.
Other strategies aren’t so obvious. For instance, do you have a patient review system in place? Have you put a face to your practice, with pictures of your team and doctors on your website and other digital mediums? Have you utilized social media marketing or Google Adwords?
If you’re looking to increase your marketing efforts in order to get more patients, more reviews, or a larger chunk of the search engine pie, reach out to us. We’d be happy to discuss your goals and offer potential marketing strategies in order for you to reach those goals.