• Skip to main content
  • Skip to footer
  • (425) 529-5362

KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

  • About
    • Our Team
    • Our Community
    • Our Videos
    • Accessibility Policy
  • Services
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Projects
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Blog
  • Contact
  • Get Your Checkup!
Home >> Uncategorized >> Today’s Marketing is Driven by Data. Who knew!? [Infographic]

Uncategorized

Today’s Marketing is Driven by Data. Who knew!? [Infographic]

In an era consumed with technology, analytics, and “big data,” it’s no wonder that today’s marketing (especially digital) is driven by data. Marketers have skillfully and cleverly figured out how to use data to their advantage, allowing for more focused and efficient marketing plans that deliver results. Long gone are the days when marketers and advertisers would mass market products and services without much segmentation or concentration on a target audience (this type of strategy still occurs, but not as frequently or successfully). These days, consumers are too savvy and have too much power over brands for marketing and advertising not to be highly concentrated. Because of this, data has become (or should already be) a key component of any companies’ marketing plan.

Econsultancy just proved that marketing is indeed quite data-driven with a measurement and analytics report they produced in association with Lynchpin. The report is based on a survey of 1,000 digital marketers and analysts, and an infographic below highlights some of the report’s more interesting findings.

Written by Luke Severn

Luke is a marketing coordinator at Kaufer DMC. He loves the Arctic Monkeys, David Fincher movies, and the Portland Trail Blazers.

July 24, 2014

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

KDMC MARKETING

123 2nd Ave S, Suite 230,
Box 43
Edmonds, WA 98020

CONNECT WITH US

(425) 529-5362
hello@kauferdmc.com

OUR COMMUNITY

We are not just a team,
We are a part of the community.

Find Out More

Kaufer DMC BBB Business Review

Google Partner Agency Vista  Verified Badge
edmonds chamber of commerce member

Copyright © 2023 Kaufer DMC · SERVICES · BLOG · CONTACT · PRIVACY POLICY · Sitemap