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Email marketing is one of the most efficient marketing strategies out there. When you build a great list of interested customers and regularly engage them (without spamming), it can pay dividends for years to come.
However, people change and their circumstances change along with them, not to mention their email addresses.
What was once a warm lead who regularly purchased your products and services now rarely opens your email. The reasons why this happens are as unique as the individuals on your list. Sometimes, they get a new job and change their email or they don’t have as much free time as they used to. Other times their life changes and they’re no longer looking for your services. And many just lose track of your emails in the hustle and bustle of daily life.
Sol Orwell’s article at marketland.com outlines the seven steps you need to go through to reconnect with cold customers on your email list. Cutting non-responsive email subscribers can be a good alternative, but why not try to reclaim a customer before setting them free? Your sales might increase more than you think.