• Skip to main content
  • Skip to footer
  • (425) 529-5362

KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

  • About
    • Our Team
    • Our Community
    • Our Videos
  • Services
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Projects
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Blog
  • Contact
  • Get Your Checkup!
Home >> Uncategorized >> Tips for Re-Engaging Cold Email Subscribers

Uncategorized

Tips for Re-Engaging Cold Email Subscribers

Source: Deans_Icons at pixabay.com

Email marketing is one of the most efficient marketing strategies out there. When you build a great list of interested customers and regularly engage them (without spamming), it can pay dividends for years to come.

However, people change and their circumstances change along with them, not to mention their email addresses.

What was once a warm lead who regularly purchased your products and services now rarely opens your email. The reasons why this happens are as unique as the individuals on your list. Sometimes, they get a new job and change their email or they don’t have as much free time as they used to. Other times their life changes and they’re no longer looking for your services. And many just lose track of your emails in the hustle and bustle of daily life.

Sol Orwell’s article at marketland.com outlines the seven steps you need to go through to reconnect with cold customers on your email list. Cutting non-responsive email subscribers can be a good alternative, but why not try to reclaim a customer before setting them free? Your sales might increase more than you think.

September 8, 2016

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

KauferDMC © 2022
144 Railroad Ave.
Suite 222
Edmonds, WA 98020
Find out how your business is performing online
(425) 529-5362
hello@kauferdmc.com

Our Community

We are not just a team,
We are a part of the community.
Find Out More

Kaufer DMC BBB Business Review

Agency Vista  Verified Badge edmonds chamber of commerce member

Copyright © 2022 · SERVICES · BLOG · CONTACT · PRIVACY POLICY · Sitemap