Most marketers don’t know a ton about HTML and CSS – and we don’t blame you. While it’s easy to leave those sort of tasks up to the “web team,” it’s no longer acceptable to also pass along the tasks of CMS updates.
A content management system (CMS) is a web application designed to make it easy for non-technical users to add, edit and manage a website. Did you add a new employee? Well then you also need to add them to your ‘About’ page. Notice a spelling error on your ‘Services’ page? Yikes! You’ll definitely want to be able to update that yourself quickly and easily. If you have to go through a third party, that can often take time (and $$$) you don’t want to spare.
Therefore, it’s more important than ever today for companies to have the ability to update and change the content on their websites. This will impact your SEO to have more fresh relevant content. The days of having to rely on a developer or “webmaster” to make changes to your website should be in the distant past. Also, many CMS platforms provide themes that are easy-to-use and install, which makes it even easier to launch. However, in order to really stand out, companies should consider having them professionally designed so they can include the unique features and call-to-actions that match their company/audience.