Reddit is leading the pack in terms of news and blogs. Popular websites like Gawker and BuzzFeed often pull content from this website many, many hours later. While it’s not perfect (i.e., the Boston bombing speculations), it’s also a very human website. It publishes the hard news (often before anyone else), but also contains cute puppy pictures. No one can deny the power of this website any more.
1. Reddit has become, simply put, mainstream media.
As noted in Ad Age recently, Reddit closed out 2012 with more than 37 billion page views and 400 million unique visitors. Even people who don’t check the so-called social-news site regularly — or at all — constantly experience the Reddit Effect because …
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