They come and they go. And like shoulder pads, some are better left in the past.
But one trend that has stood the test of time in this non-forgiving digital world is content (i.e., inbound) marketing.
However, how does content marketing fit within the increasingly powerful mobile marketing landscape? Companies will soon (if not now) need to create content that can be read ‘on the go.’ This means creating “mobile-friendly formatting, shorter and more actionable blog posts, and considering which devices your audience will be using to access your content.”
Read this article to see what trends will be big in the upcoming year. Start integrating these trends into your content marketing strategy today!
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy…