As marketers, our main goal is to generate leads for ourselves and our clients. Easier said than done, right?

There is no surefire, one-size-fits-all way to generate leads. Solid lead generation is a product of combining multiple, focused, and intertwined marketing strategies that fit the company, product, and audience.

However, according to a handy infographic put together by Pareto Effect, there are seven key components of lead generation. These include the quality of the source, volume of leads, decision makers, media and social, business targeting, location targeting, and industry targeting.

What component of lead generation do you consider the most crucial? Check out the infographic below to learn more about these seven components of lead generation. If you’re hungry for more information on lead generation, download our FREE eBook The 30 Greatest Lead Generation Tips, Tricks, and Ideas.