Are you participating in search-engine marketing?
Pay-per-click ads can be a great tool to use in your marketing arsenal, but it can often be difficult to create effective advertisements that turn searchers into customers. Pay-per-click services such as Google Adwords and Bing Ads are also constantly changing and it’s sometimes exhausting to keep up with.
However, often these changes to pay-per-click platforms are for the better. For instance, take Google’s expanded text ad update that allowed Google Adwords users to create text advertisements that are twice the size of the Google ads we’ve come to know.
What were some other changes and PPC features that occurred last year, which you’ll need to pay attention to in 2017?
Read the full article at: medium.com